:root{
  --orange:#F68319;
  --orange-dark:#DD7110;
  --dark:#4C4A4B;
  --dark-2:#3A3839;
  --ink:#262626;
  --ink-soft:#6B6B6C;
  --paper:#F5F5F5;
  --line:#E4E4E4;
  --white:#FFFFFF;
}
*{box-sizing:border-box;}
html,body{margin:0;padding:0;}
body{
  font-family:"Segoe UI","Helvetica Neue",Arial,sans-serif;
  color:var(--ink);
  background:#fff;
  line-height:1.6;
}
img{max-width:100%;display:block;}
a{color:var(--orange);}
.container{max-width:1180px;margin:0 auto;padding:0 20px;}
.container--fw{max-width:1400px;}

h1,h2,h3,h4{margin:0;}
.section-title{font-size:28px;font-weight:800;color:var(--ink);margin:0 0 10px;}
.section-sub{color:var(--ink-soft);font-size:16px;margin:0 0 30px;max-width:72ch;}
.eyebrow{text-transform:uppercase;letter-spacing:3px;font-size:13px;color:var(--ink-soft);font-weight:700;}

section{padding:56px 0;}
section.alt{background:var(--paper);}

/* header */
header.site-header{
  position:sticky;top:0;z-index:20;
  background:#fff;border-bottom:1px solid var(--line);
  padding:14px 0;
}
header.site-header .bar{display:flex;align-items:center;justify-content:space-between;gap:18px;flex-wrap:wrap;}
.brand{display:flex;align-items:center;gap:14px;text-decoration:none;}
.brand img{height:34px;width:auto;}
.brand .np-logo{height:40px;}
header.site-header nav{display:flex;gap:20px;flex-wrap:wrap;}
header.site-header nav a{color:var(--ink);text-decoration:none;font-size:14px;font-weight:600;}
header.site-header nav a:hover{color:var(--orange);}
.header-contacts{display:flex;align-items:center;gap:16px;flex-wrap:wrap;}
.header-contacts .phone{font-weight:700;font-size:15px;color:var(--ink);text-decoration:none;}
.header-contacts .mail{font-size:13px;color:var(--ink-soft);text-decoration:none;}
.contacts-text{display:flex;flex-direction:column;gap:2px;}

.btn{
  display:inline-block;background:var(--orange);color:#fff;text-decoration:none;
  padding:12px 26px;border-radius:6px;font-weight:700;font-size:14px;letter-spacing:.3px;
  border:none;cursor:pointer;white-space:nowrap;
}
.btn:hover{background:var(--orange-dark);color:#fff;}
.btn.dark{background:var(--dark);}
.btn.dark:hover{background:var(--dark-2);}
.btn.outline{background:transparent;color:var(--orange);border:2px solid var(--orange);padding:10px 24px;}
.btn.outline:hover{background:var(--orange);color:#fff;}
.btn.small{padding:9px 18px;font-size:13px;}

/* hero / banner */
.hero{padding:44px 0 0;}
.hero .grid{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center;padding-bottom:40px;}
.hero h1{font-size:32px;line-height:1.25;font-weight:800;color:var(--orange);margin:0 0 16px;}
.hero p.lead{font-size:17px;font-weight:600;color:var(--ink);margin:0;max-width:46ch;}
.hero-slider{position:relative;border-radius:10px;overflow:hidden;aspect-ratio:16/9;background:#eee;}
.hero-slider .slide{position:absolute;inset:0;opacity:0;transition:opacity .5s ease;}
.hero-slider .slide.active{opacity:1;}
.hero-slider .slide img{width:100%;height:100%;object-fit:cover;}
.hero-dots{display:flex;gap:8px;justify-content:center;margin-top:14px;}
.hero-dots button{width:9px;height:9px;border-radius:50%;border:none;background:var(--line);padding:0;cursor:pointer;}
.hero-dots button.active{background:var(--orange);width:22px;border-radius:5px;}

/* project / governor */
section.project{border-top:1px solid var(--line);}
.project__inner{text-align:center;max-width:720px;margin:0 auto 30px;}
.project__inner h2{font-size:30px;font-weight:800;color:var(--orange);margin:6px 0 0;}
.project__blockquote{display:flex;gap:26px;align-items:center;max-width:900px;margin:0 auto;background:var(--paper);border-radius:14px;padding:30px;}
.project__blockquote img{width:120px;height:120px;border-radius:50%;object-fit:cover;flex-shrink:0;}
.project__blockquote p{margin:0 0 10px;font-size:16px;color:var(--ink);}
.project__blockquote strong{font-size:14.5px;color:var(--ink-soft);}

/* directions */
.direction-block{display:grid;grid-template-columns:1fr 1.4fr;gap:0;align-items:stretch;margin-bottom:2px;}
.direction-block--reverse{grid-template-columns:1.4fr 1fr;}
.direction-block--reverse .direction-photo{order:2;}
.direction-photo{position:relative;min-height:260px;background-size:cover;background-position:center;}
.direction-photo .label{
  position:absolute;left:0;bottom:0;background:var(--orange);color:#fff;
  font-weight:800;font-size:19px;padding:16px 26px;max-width:80%;
}
.direction-cards{background:var(--paper);padding:30px;display:grid;grid-template-columns:1fr 1fr;gap:18px;}
.direction-card{background:#fff;border-radius:10px;padding:20px;display:flex;gap:14px;align-items:flex-start;}
.direction-card img{width:38px;height:38px;flex-shrink:0;}
.direction-card p{margin:0;font-size:14.5px;color:var(--ink);font-weight:600;}

/* algorithm timeline */
.algorithm__inner{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;}
.algo-step{background:var(--paper);border-radius:12px;padding:24px;position:relative;}
.algo-step .badge{display:inline-block;background:var(--orange);color:#fff;font-weight:700;font-size:12.5px;padding:5px 12px;border-radius:20px;margin-bottom:16px;}
.algo-step img{width:40px;height:40px;margin-bottom:14px;}
.algo-step p{margin:0;font-size:14.5px;font-weight:600;color:var(--ink);}

/* factory */
.factory__inner{display:grid;grid-template-columns:1fr 1fr 1fr;gap:2px;}
.factory-card{position:relative;min-height:420px;display:flex;align-items:flex-end;background-size:cover;background-position:center;}
.factory-card::before{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(0,0,0,.72),rgba(0,0,0,.25));}
.factory-card.mid{background:var(--orange);align-items:center;justify-content:center;text-align:center;}
.factory-card.mid::before{display:none;}
.factory-card .fc-content{position:relative;color:#fff;padding:34px;}
.factory-card.mid .fc-content{padding:0;}
.factory-card h3{font-size:20px;font-weight:800;margin:0 0 12px;text-transform:uppercase;}
.factory-card p{font-size:14px;margin:0 0 18px;color:#EDEDED;}
.factory-card.mid h3{font-size:28px;margin-bottom:22px;}

/* criteria */
section.criteria{position:relative;padding:0 0 56px;}
.criteria__picture{width:100%;max-height:220px;overflow:hidden;}
.criteria__picture img{width:100%;height:220px;object-fit:cover;filter:grayscale(.15);}
.criteria__container{margin-top:-40px;position:relative;}
.criteria__inner{display:grid;grid-template-columns:1fr 1.1fr 1fr;gap:26px;background:#fff;border-radius:14px;padding:40px 30px 10px;}
.criteria-col{display:flex;flex-direction:column;gap:26px;}
.criteria-item{display:flex;gap:14px;}
.criteria-item img{width:34px;height:34px;flex-shrink:0;opacity:.75;}
.criteria-item h4{font-size:15px;font-weight:800;margin:0 0 4px;}
.criteria-item p{margin:0;font-size:13.5px;color:var(--ink-soft);}
.criteria-item ul{margin:4px 0 0;padding-left:16px;font-size:13.5px;color:var(--ink-soft);}
.criteria-center{text-align:center;padding:0 10px;}
.criteria-center img{border-radius:10px;margin-bottom:18px;width:100%;height:220px;object-fit:cover;}
.criteria-center p.free{font-weight:800;font-size:17px;margin:0 0 16px;}
.criteria-center p.free span{color:var(--orange);}
.section-title.centered{text-align:center;max-width:720px;margin:0 auto 34px;}

/* results / testimonials */
.results-slider{position:relative;max-width:980px;margin:0 auto;}
.results-slide{display:none;}
.results-slide.active{display:block;}
.results-person{display:flex;align-items:center;gap:22px;margin-bottom:26px;}
.results-person img{width:100px;height:100px;border-radius:50%;object-fit:cover;}
.results-person strong{display:block;font-size:17px;}
.results-person span{color:var(--ink-soft);font-size:14px;}
.results-text p{margin:0 0 14px;font-size:15.5px;}
.results-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:22px;}
.results-stat{background:var(--paper);border-radius:10px;padding:20px;text-align:center;}
.results-stat .big{font-size:30px;font-weight:800;color:var(--orange);}
.results-stat p{margin:8px 0 0;font-size:13.5px;color:var(--ink);}
.results-stat small{color:var(--ink-soft);font-size:12px;}
.results-nav{display:flex;justify-content:center;gap:10px;margin-top:26px;}
.results-nav button{width:9px;height:9px;border-radius:50%;border:none;background:var(--line);cursor:pointer;padding:0;}
.results-nav button.active{background:var(--orange);width:22px;border-radius:5px;}

/* participants */
.particip__inner{display:grid;grid-template-columns:repeat(5,1fr);gap:18px;}
.particip-logo{background:#fff;border:1px solid var(--line);border-radius:10px;display:flex;align-items:center;justify-content:center;padding:18px;height:90px;}
.particip-logo img{max-height:50px;max-width:100%;object-fit:contain;}

/* callback */
section.callback{background:var(--dark);color:#fff;}
.callback__inner{display:flex;align-items:center;justify-content:space-between;gap:26px;flex-wrap:wrap;}
.callback__inner .who{display:flex;align-items:center;gap:16px;}
.callback__inner .who img{width:48px;height:48px;}
.callback__inner h3{font-size:18px;font-weight:700;margin:0 0 4px;}
.callback__inner .phone-big{font-size:28px;font-weight:800;color:#fff;text-decoration:none;}

/* footer */
footer.site-footer{padding:26px 0;border-top:1px solid var(--line);}
footer .bar{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;font-size:13.5px;color:var(--ink-soft);}
footer a{color:var(--ink-soft);text-decoration:none;}

/* inner pages (фабрика процессов) */
.breadcrumb{padding:16px 0;font-size:13.5px;color:var(--ink-soft);}
.breadcrumb a{color:var(--ink-soft);text-decoration:none;}
.breadcrumb a:hover{color:var(--orange);}
.page-hero{padding:10px 0 50px;}
.page-hero .grid{display:grid;grid-template-columns:1.05fr 1fr;gap:44px;align-items:center;}
.page-hero .eyebrow{display:block;margin-bottom:12px;}
.page-hero h1{font-size:32px;line-height:1.25;font-weight:800;color:var(--ink);margin:0 0 16px;}
.page-hero p.lead{font-size:16.5px;color:var(--ink-soft);margin:0 0 22px;max-width:50ch;}
.page-hero .photo{border-radius:12px;overflow:hidden;aspect-ratio:4/3;}
.page-hero .photo img{width:100%;height:100%;object-fit:cover;}

.prose h2{font-size:24px;font-weight:800;margin:0 0 16px;}
.prose p{font-size:15.5px;color:var(--ink);margin:0 0 16px;max-width:76ch;}
.prose + .prose{margin-top:6px;}

.feature-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin:28px 0 8px;}
.feature-item{display:flex;gap:14px;background:#fff;border:1px solid var(--line);border-radius:10px;padding:20px;}
.feature-item .mark{
  flex-shrink:0;width:30px;height:30px;border-radius:50%;background:var(--orange);color:#fff;
  display:flex;align-items:center;justify-content:center;font-weight:800;font-size:14px;
}
.feature-item p{margin:0;font-size:14.5px;color:var(--ink);font-weight:600;}

.page-cta{background:var(--paper);border-radius:14px;padding:36px;display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;margin-top:40px;}
.page-cta h3{font-size:20px;margin:0 0 6px;}
.page-cta p{margin:0;color:var(--ink-soft);font-size:14.5px;}

/* responsive */
@media (max-width:980px){
  .hero .grid{grid-template-columns:1fr;}
  .direction-block, .direction-block--reverse{grid-template-columns:1fr;}
  .direction-block--reverse .direction-photo{order:0;}
  .direction-cards{grid-template-columns:1fr;}
  .algorithm__inner{grid-template-columns:1fr 1fr;}
  .factory__inner{grid-template-columns:1fr;}
  .criteria__inner{grid-template-columns:1fr;}
  .results-stats{grid-template-columns:1fr;}
  .particip__inner{grid-template-columns:repeat(3,1fr);}
  .callback__inner{flex-direction:column;text-align:center;}
  .page-hero .grid{grid-template-columns:1fr;}
  .feature-grid{grid-template-columns:1fr;}
  .page-cta{flex-direction:column;text-align:center;}
}
@media (max-width:560px){
  .hero h1{font-size:26px;}
  .algorithm__inner{grid-template-columns:1fr;}
  .particip__inner{grid-template-columns:repeat(2,1fr);}
  header.site-header nav{display:none;}
  .project__blockquote{flex-direction:column;text-align:center;}
}